#LaterHaters
While working as a creative coordinator for Fullscreen, I helped create AT&T's anti-cyberbullying campaign Later Haters. While social media becomes ever-prevalent in our culture, so does cyberbullying. We chose to create a campaign centered around positive vibes to block out the hate and spread kindness. Through instagram (@later_haters), 3 separate nationwide Snap activations, influencer collaboration, and a microsite (later-haters.com) we broke industry standards and amassed over 4K organic followers. This project was something to easily become passionate about, and through that we created excellent work. This campaign won an ADDY Award, an AMY Award, and a Cynopsis Honorable Mention.